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Are Webmasters Chasing Rainbows? |
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It is a fact that in most cases, approximately 70 percent of visitors to a given site comes from search engines. Webmasters very well know that the more visitors there is to a site, an e-commerce site will potentially generate more sales.
As a result, many webmasters make search engine optomization their number one priority in developing a website. However, these webmasters does not exactly know the algorhythms that every search engine follow (except for the engineers of these search engines). In fact, most webmasters simply presume possible rules which influence their strategies.
As of this writing, the three major search engines are Yahoo, Google, and MSN. Yet each of them have their own algorhythms that are never announced to the public. Why? Simply because the search engine owners and engineers does not want the search results to be manipulated or dominated by certain websites or webmasters.
It is sad to say that every search engine make frequent changes to their algorhythms. As a result, a website which may be on the first page of a search result for a particular keyword, may be lost or buried among the millions of other listings when changes are imposed.
As a result, such website may experience a decreased number of visitors. Loss or diminished number of visitors would result to poor sales. Poor sales result to damaged business. Damaged business creates frustration to the webmasters and website owners.
On the positive side, however, other websites may benefit from the sudden changes of a search engine algorhythm. These changes in turn would mean more exposure of the site, more visitors, more sales, and joy to the webmasters and website owners concerned. However, the next question would be - How long will these last?
Should webmasters rely only on search engine optomization? Should webmasters keep on chasing rainbows? Should they keep on pleasing the search engines only? Should we put all eggs in one basket only? The best advice then is to apply other ways to bring in visitors to a site.
Successful websites apply not just search engine optomization, but also other sound strategic techniques to bring success.
About the author:
VMT Singuillo is a freelance writer and has written articles about grandfather clocks and cuckoo clocks, native american indian artifacts, cheap hotels and cheap motels, and more.
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