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Are You A Bill Clinton Webmaster? |
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linking to "link farms" or "overoptimizing". Sure, they will link to sites that have nothing to do with their site's topic, but not to a "link farm". And they will "exchange links", but surely that does not violate Google's" uniquely democratic nature of the web" principle. As long as you are not actually caught publicly stuffing the ballot box, how could Google possibly suggest that you are doing so?
So here are my post-Florida rules:
You only link to relevant sites, because that's what you know Google and your visitors want. Keep doing that.
You don't exchange links, because that would be stuffing Google's ballot box and that is NOT something Google wants. Keep not doing that.
Your link does not appear on many useless "links" pages, where it has to share PageRank with dozens of other web sites. Keep not doing that.
You accept links only from relevant web pages, because you know that's the only meaningful traffic ... and that's what Google wants. Keep doing that.
Your links look different on different web pages around the Internet, because that's how a democratic process would create your links. Keep doing that.
You keep adding relevant content to your web site, because that's what you know Google and your visitors want. Keep doing that.
See? No change. And if there is a change, it simply means that you were not following Google's guidelines in the past. Oh sure, technically you might have been following Google's guidelines, but technically Bill Clinton didn't have sex with Monika Lewinski. Another round of fig leaves, anyone?
Google implemented "stemming" along with the Florida update, or more likely a few weeks earlier. Since your inbound links are varied and often unique, you probably already are taking advantage of stemming, so it won't bother you. And since you write meaningful copy for your visitors, you probably already have all the stemming you need right in your copy. You are ready to really excel in Post-Florida
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