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Aspiring Webmasters Want To Know, \"What Makes A Website Grow?\" |
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It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about 5,910,000" entries. Gosh imagine the good fortune of a listing on page one! Of course, the number of entries for "marketing promotion" gets shadowed by "sex" which provides you with "about 192,000,000". It's not money and sex; it's sex and money.
Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell(one of my favorites) et.al teach you Internet success strategies. Of course, they all started way back in '96 (that's 1996) or so when teaching such concepts made them successful because aspiring webmasters wanted the information. Someone asked me recently if Cory Rudll's two volume manual collects dust on my desk. Chagrined, I acknowledge, "sitting just to the right of my keyboard" (been there for two years). Then I think of all the other manuals, ebooks purchased to vault my Internet marketing skills.
What then gets you the income so many claim to make? You've read the ads, "so and so made $55,000 in one month" and this was their slowest month. Or, affiliate maven makes $463,000 a year marketing affiliate programs. Each of these testimonials appear attached to some alluring ebook which you must have to succeed. Well, hold off. Maybe you just don't need to enter that credit card number.
Here are 5 considerations to ponder before thinking about income from your website.
Purpose: Never gave much credence to business plans; however, you can't get from my house to Boston without a map. Whether you write it down (which is best) or create pictures in your mind, there must be a map. A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write the not so relevant ideas too; who knows they might turn out to be the most important expression of your brainstorming. A number of routes will get you to Boston from my house: some direct and boring, some scenic and slow. Who cares what way you get there. Herman Drost's article, http://www.echievements.com/articles/2507, "8 Steps to Creating a Simple Business Plan...." provides a "how to" outline.
Persistence: No matter what the hype reads, this takes persistence. Perhaps the only
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