|
Effective Communication for Webmasters |
|
|
|
The primary aim of your website is to communicate. In order for webmasters to convey their thoughts effectively they must understand the meaning of what they are trying to communicate and be able to evaluate the effect that their website is having on their audience.
Your website should serve as a means to an end rather than as an end in itself. Lack of clarity of purpose, poor spelling, or sloppy layout will mar its effectiveness. On the other hand a website full of gaudy graphics, animations and rambling text may attract too much attention to itself, thereby interfering with the message that you are attempting to communicate.
The primary purpose of any website is communicating ideas and emotions that lead the visitor toward a specific goal or action. Your website will be appraised, by your visitor, on its ability to present your ideas concisely, clearly and effectively.
Communication Techniques
Your ideas may be conveyed not only by the context in which they are presented but by the type of graphics employed, (i.e. or not) colors used, and the layout of the web page through which you are expressing them. All of these things will have an emotional interpretation by your visitor and ultimately decide whether or not you reach them with your ideas. Emotional response depends heavily on presentation.
Effective presentation on the web depends upon three things.
1) Graphics
Keep your graphics under control! Unless you are presenting your graphics for sale use them only for emphasis. Use your graphics to clarify or to give visual clues for the message you are trying to convey. Never allow them to overpower your page but, let them help to tell a story, present an idea, or support a theme.
2) Colors
Color is very important if you wish to evoke an emotional response from your visitor. Pick colors that you respond to emotionally and then test them on your audience to see their response. Never use more than three(3) basic colors in your color scheme. This provides a continuity in the appearance of your website.
3) Webpage Layout
Above all else strive for simplicity in your webpage layout. The cleaner your layout the more likely it is that your message will be understood by your visitors. A simple and well organized webpage makes it easy for your audience to grasp your content and act on it. Its better to add extra pages to your website than to try and cram too much information onto one page.
About the author:
Gene DeFazzio is the author and webmaster of the Rocketface(R) Workshop http://www.rocketface.com
Please have a look at these related links :
How To Build Relationships That Stick.
Explode The Myths And Learn The Real Secrets Of Relationship Building And Effective Communication That Have Changed Lives.
Synergy Spanish
How to turn 138 Spanish words into effective Spanish Communication
Webmasters Pocket Guide.
A Must Have For All Webmasters. Earn 70% Commission For Every Sell.
Covert Hypnosis.
Be An Expert At The Skill Of Subtle Unconscious Communication For Influencing Others.
Communication Magic.
The Amazing Formula For Communicating Straight From The Heart In Your Relationships.
|
