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Effective Marketing For The Webmaster |
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Throughout my experience in Marketing, I have found that simply placing ads in free classified sites, FFA (free for all), and participating in safelists does not work anymore. It used to, but that is not the case any longer. I also have found out that you do not have to pay for any advertising for it to be effective.
The key to "Effective Marketing" is creativity. If you start really thinking about how you might go about promoting your business/website, then you might be surprised at what you come up with. Here are some free methods to get you started. You need to make Google/Yahoo/MSN or any favorite search engine a good friend. Use these to your advantage for finding the following places below.
1) Work At Home/Business Forums or Message Boards:
Find and create accounts at various work at home or business message forums. After creating your account then proceed to create your signature. A signature is a block of text at the end of a message that states your name and your business/website/affiliate program. Please read the posting rules at all forums. Some do not allow signatures...and some do not allow posting your business ad. Always be careful of these rules...you could be banned. Signature advertising in forums/message boards has found to be very effective.
2) Directories:
Find and sign up with various business directories. Add your business/website to them. There are tons of these that do not require a reciprocal link back. You will find the occasional ones that require a fee...just pass those up and go on to the next one, as there are several. For the ones that do require a link back, it is advisable to choose the ones with a high page rank.
3) Link and Banner Exchanging:
There are many, many webmasters that are willing to exchange links/banners with you. This method of advertising is called networking and is really a great free way to promote your business. You can let webmasters know that you would like to exchange links with them through various forums, OR...you can look up websites (that relate to your business), and simply
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