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must outsource these services as they are not qualified to perform SEO page optimizations during the design phase. A good SEO job requires that the majority of the text on a website be completely rewritten. So if you’re not including this with the design, you’ll be paying a whole lot more for it down the road as the SEO Marketer must take your nicely written content, tear much of it apart and rewrite it so as to appeal to the engines for higher rankings.How much text will you include on my web pages? While this question will obviously have a different answer for each page of your site, a smart SEO Marketer knows that a minimum of 300 to 400+ words per page will assist your site in obtaining and more importantly keeping higher rankings over longer periods of time. To the search engines text content is king. Text is “essentially” the single largest factor in helping a search engine determine your position in the rankings. What else you should know . . . Flash and Graphics are not text. While search engines are slowly becoming able to read the text content for some types of Flash presentations, such presentations are still mostly what the name implies … “Flash”. The sparing use of Flash to enhance the look and feel of your site is never a bad idea, as Flash can add a very professional visual aspect when used appropriately. However, there are several site architectures which are fully encased within a Flash presentation, where the entire site is Flash. Such sites will be hard-pressed to ever gain any ground on the SERPs (Search Engine Results Pages), as Flash content simply does not contain the same relevance as standard HTML based pages. Graphics, on the other hand, cannot be read at all. Graphics, even those with text on them are simply rectangular voids to the engines. None of the content from a graphic image can be read or used for the purpose of optimizing your pages for the search engines. Frames aren’t as bad as they used to
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