Page Title:

To improve page rank the page title is another important place to integrate your keywords. Since this too gives an indication to the search engine useful information about your site. Though most sites use the same title for all the pages, it is better to have different titles with specific keywords integrated into it, reflecting the content in that particular page.

Page Content:

It is a well known fact that the page content or text is most important to search engines. So to improve page rank you should focus all your attention to ensure that the targeted keywords are well represented in your content. Unless these keywords appear in the text your chances of obtaining a good page rank will be remote. In addition to having your keywords in the text of the page three very important criteria should also be adhered to, which is very often overlooked by most webmasters.

a. Use keywords frequently but do not stuff your page with keywords. Search Engines do not approve keyword stuffing.

b. Place your keywords close to each other. This helps the the search engines.

c. Place the keywords near the top of your page in the page content.

3. OBTAIN LINKS FROM OTHER SITES.

To improve search engine rank another important thing you should do is to get other sites to link to you, because the number of links, linking to your site is a measure of popularity. Most search engines consider link popularity as the most important factor in deciding the relevance of a site. It becomes obvious that you should put in a lot of effort to get as many sites as possible to link to you.

If it is a new site get a link from a website that has already been listed in search engines.

Search Engines look at not only the number of sites that link to you but also the quality of the sites that link to you. In