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Job Description: Webmaster |
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everything that we needed to know. We still don't know everything. But learning does take time and effort. What does an aspiring webmaster need to know to get started? How to choose, register, and protect a domain name
What do look for when choosing a web host for specific needs
Web design standards and principles, HTML, CSS, perhaps some programming languages (but a website builder or template may be adequate for a starter website)
How to choose and set up a shopping cart
What to look for in a merchant account and payment gateway (PayPal or PayQuake are probably fine for starting out)
Search engine optimization: finding the right keywords and knowing how and where to use them, getting inbound links, avoiding techniques that could get sites banned from search engines
How to write online copy that works for both an online audience and for search engine bots
Web-specific advertising and marketing techniques
As the webmaster world turns
"Ah, once I do all that, the money will flow to me," people may say. It might start coming in with all of the above in place. But will it keep coming? Not if the competition continues adding content and inbound links and we do nothing. That's why we're putting time into acquiring more inbound links and promoting our site instead of lying around watching TV as people might imagine. We're analyzing our website statistics to see what we can learn about our visitors and how we can make our site work better for them. We're keeping up on what's new in SEO, web development, and our field of business. We're looking for ways to try to stay ahead of the competition. And, of course, we're responding to inquiries and selling the products or providing the services that we offer at our website. Customer service is just as important online as it is with face-to-face contact. We're still serving real people. Online, people sometimes expect immediate responses, which makes taking a day off less of an option. We may be communicating with people whose native language isn't the same as ours, which can
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