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Martial Arts Webmasters: Time to Optimize your site! |
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goal is to maximize and be # 1 for your geographical area. Regardless if you have no direct local competition, search engines will create competition for you if in the real world none exist.
Once the Meta tags are optimized it time to review the content of your page. Website with tons of picture and graphics and smaller amounts of text content, may look nice, but are not search engine friendly. If you have java scripts, tons of graphics, and few words then you need to re-design your page. The more words the better, the more KEYWORDS that you can naturally included in your content even better. Spread the graphics to other pages. Your homepage should be content rich, graphic light, and summarize your “product”.
Once you have a well written, keyword friendly content on your site, must make sure the internal linking and navigation is optimized. The entire website should have a site map, that is linkable from each page. Additional WebPages should have natural linking between topics and links back to the homepage. These Internal Links should be descriptive. Instead of classes, it should be “self defense classes” etc. Links and the wording of the links are the most important aspect in order to achieve your goals.
Finally after your web page is internally optimized, your focus must shift to external sources to improve your results via search engines. Here are several Key steps
1)Submit to DMOZ (Open Directory Project). Submit only once. It may take 6-9 months before you get listed, but wait 6 months before submitting again.
2)Submit to “free search engines”, do this manually rather than the “submit to 10K for X $”
3)Look for link exchange partners to do reciprocal links.
4)Write and submit articles.
5)Use signature tags in all emails, Forum post etc that include your URL.
6)Keep updating content, adding new pages, and getting links.
If you follow these basics, do additional research on the term SEO, then your Martial Arts website will be seen in the search engines, increase your web traffic and your website could bring you customers to your Martial Arts Location.
About the Author
Eric Gehler
Eric has been in the Martial Arts business for over 15 years.
AIM USA Self Defense & Programs www.aimusainc.com
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