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Oblivious Webmasters and E-zine Publishers Sitting on a 24 carat Goldmine! |
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It continues to amaze me that everyday I see more and more
webmasters and e-zine publishers still worrying about the high
costs of online advertising and promotion when all this time they
have been sitting on a 24 carat goldmine. A goldmine so valuable
that it promises to end their worries for months if not years to
come.
As the webmaster of Carvers E-Book Marketing Center
http://carver.bizland.com I see day after day visitors who
are sitting on what promises to be one of the most effective and
exponentially growing free advertising mediums that they've ever
explored. A free advertising medium that is so effective
(unlike the majority of the rest) that it literally made me drop
all my other online ventures overnight and focus entirely upon
e-book marketing.
Before I continue it would be best to explain a little about
e-book marketing as the majority of online marketers that I meet
seem to know little to nothing on the subject. To put it simply
effective e-book marketing harnesses the power of giving away
"substance for free" in an attempt to build ongoing trust and
future purchases from potential customers. We see this everyday
with major corporations such as Microsoft giving away free
software and companies such as Hypermart that provide free web
space in hope to on sell other products and services.
While many of us just can't afford to be throwing away such
elaborate software products there is still room for even those on
the tightest budget to harness the same power and bring similar
results as the major online players. How do we do this? E-book
marketing of course!
E-Book marketing works in much the same way as publishing an
e-zine, helping to develop trust within potential customers and
continually building on that trust by maintaining consistent
interaction with your online business. Not only that but it also
acts as an exponentially growing free advertising medium which
literally pulls people to your web site.
Mark Joyner the CEO of the Aesop Marketing Corporation
(http://foreverweb.com) created his first e-book titled "Search
Engine Tactics" a subject that is directly related to the products
and services that his company sells.
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