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Oblivious Webmasters and E-zine Publishers Sitting on a 24 carat Goldmine! |
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Since its release in early
1998 it has now been downloaded over a million times which
equates to 1 million readers! A fair estimate based upon
independent research would be that at least 95% of those
readers visited his web site and depending upon the
conversion rate of his sales pitch at the time can you even
begin to imagine how much extra revenue was obtained
from his e-book?
Terry Dean of Bizpromo (http://www.bizpromo.com) has
experienced similar results. Here is a direct quote ripped straight
from his e-zine,"Web Gold" Vol. 2, #40, October 8, 1999:
"We produced our first electronic book for download back in
December of last year. It was titled "101 High Profit Businesses
You Can Start Online with Little Or NO Money." I announced it
as a Christmas gift all of my subscribers could download. The
first couple of months it was online, it received 500 to 2,000
downloads per week... I currently estimate that around 1/3 of my
current business is still being generated by this one e-book
being given away for free on hundreds of sites. I consider it the
most valuable promotion my business has ever done!."
There's no doubt about it e-book marketing works and is
effective. Even the highly intelligent and respected people at
IMC (http://www.marketingchallenge.com) have
realized this and released their own e-book of articles that
they've previously published both in their newsletter and on their
web site - so what about this 24 carat goldmine I mentioned you're
probably sitting on? Well we'll take two examples that will
clearly show how many of you can begin to tap into this medium
almost overnight.
The first being the content from the web site of a person who
visited Carvers E-Book Marketing Center several days ago. You
can find their web site "The Small Business Knowledge Center" at
http://bizmove.com. This is prime example of an online business
that is truly sitting on a 24 carrot goldmine.
On their home page you will notice 8 major sections all quite
distinct but at the same time all similarly related to small
business information. Here I already count 8 unique e-books that
if complied in the
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