Then you think: "I have to BUY ADVERTISEMENT"

You start spending money for ads that aren't usually too good at the CLICK THROUGH RATIO (well, you can use Adwords from Google, at least they don't charge you unless your ads are clicked) Anyway, you spend money and don't get any in return.

That is the sad story of more than 95% of webmaster wannabes on the net.

The following title will deal with CONTENT, the MIGHTY KING of the Internet; you have to think of a voice much like Sean Connery's to read the next phrase: "this is the stuff web pages are made of"

"Been there, done that..."

I know that most of you got discouraged by the last things I said. You think that publishing could be a waste of time and money, that everything has already been said.

Let me tell you, there are a lot of people who have not heard what's been said, so you can bring old and new INFORMATION and CONTENT to your web page presenting it in a brand new and imaginative way.

You have to have content, the community is starving for content, fresh new or a fresh view.

So, what is content?

Content can be almost anything: Articles, poems, pictures, opinions, jokes, e-books, etc.

Most people don't know this fact, but Google (tm) and most search engines reward pages with new content with a better ranking and punish duplicates (clones, copies, etc.), and better ranking is LIFE on the net (or so they say).

An example of content can be this article that you are reading right now. It's new, maybe not too fresh, but since English is my second language there probably isn't any content in the net that resembles mine (at least not in the way it is phrased).

Google (tm) and other search engines CAN'T see words inside pictures when they are