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Why Dot-Coms Fail - a Webmaster's Perspective |
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Most of the defunct sites I've checked had only a modest
presence and visibility in the Search Engines.
Let's say that you submitted your site correctly, you
waited a reasonable amount of time - usually few weeks –
for the Search Engines to process your submission,
but your site does not appear near the top in the
Search Engine Results Pages.
You're wondering why, right? Well, one or more of the
following reasons might apply:
1) Your submission was not accepted by the
Search Engines. If you used spamming techniques, such as:
* Repeating keywords in the keyword meta tag or using
text in the same color as the background, some Search
Engines might refuse to index your site.
* Page redirection -- including cloaking -- or building
artificial links farms can sometimes be seen as spam by
some Search Engines. These links farms involve building
Web pages for the sole purpose of creating links to the
targeted site. For more about spam please read my article:
"Search Engine Spamming Sucks!"
[ http://www.web-design-in-new-york.com/articles.html ]
Some Search Engines also have difficulty in indexing pages
that use frames or Flash.
2) Your submission was accepted, but your site is not listed
in the Top 10-30. Because very few people check pages after
the first 30 results, you want to be in the Top 10-30.
There are many reasons why a site is not listed high.
The most common reasons are:
* The lack of your main keywords in the content of the page,
in the Title tag and in the Description and Keyword meta tags.
Ultimately it all depends of the Search Engines’ algorithm-
the criteria used by the Search Engines to rank pages.
* HTML errors. Examples include unclosed tags,
unquoted attributes, improperly nested tags, missing the ALT
attribute on images. Any of these will affect your site's
accessibility, reducing your potential client pool.
A Web site with HTML errors can look fine in Explorer,
strange in Netscape or Opera and totally unreadable in a
text browser. Although Explorer has the largest
market share, an important percentage of net surfers use
other browsers. Don't forget the more than 50 million people
in the USA with disabilities.
Many of the latter use text/voice browsers.
Other Types of Errors in Web Sites
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